Search Engine Optimization Liverpool
Are you being found by your customers?
Research shows that around 9 out of every 10 websites are found by using search engines such as Google, Yahoo and MSN. An estimated 70% of all first time customers use search engines to find their desired service or product.
The clear benefit of being at the top of search engines is clear to see - it can attract your business many more customers and make you money. The higher you are in the search engines, the more people will find your site, increasing your customer base.
The bottom line is, if your website is not optimized, your customers will not find you. They will find your competitors instead, therefore, you could be losing out on hundreds of sales every week.
Search Engine Optimization
Search engine optimization is the process by which we work to push your website to the top of the major search engines. It is an on going process, which uses a variation of methods and techniques that will ready your site for the search engines. A professional SEO campaign is one which follows all the rules of SEO deemed 'legal' by the main search engines.
No company can guarantee you the top spot in the search engines. The big search engines are updated every few months, and this changes the rules of optimzation at times - meaning your SEO campaign is an on going project to ensure you stay near the top.
Organic SEO
Organic SEO is basically the manual way of optimizing your website to position yourself higher up the main search engines. Organic SEO can perform just as well as PPC campaigns and in the long run, will be much more secure and beneficial to your rankings.
Keyword Research
Keyword research is an important part of the search engine optimization and online marketing process. We perform keyword research for your website and target audience, coming up with a set of defining words which the site will be optimised for. It is important to choose primary keywords which are best to bring users to your website, plus other less specific keywords and phrases that will attract other search queries that potential users may use.
Basic Practices
Formatting of your webpage with validated XHTML and CSS is essential to succeed with a SEO campaign. As part of our basic web design service we code websites to full W3C Validation. To further enhance a SEO campaign we adhere to a 'bullet-proof list' of search engine optimzation techniques which format your site to the highest level of SEO quality.
Link Building
A big factor in SEO ranking is back links to your website. This refers to other websites which 'hyperlink' to your site. The quality of these sites must be above average to achieve better results so a link building campaign can be one of the most important parts of the search engine optimization project.
Website Statistics
What's the point of a SEO campaign if you can't see the results for yourself?
Obviously you will see the result by the number of times new customers get in touch by phone / email but what about detailed results for keywords and geographical location of users? We can provide you with every possible piece of data relating to your website and SEO campaign.
Data such as
- Unique visitors
- Returning Visitors
- Time spent on the site
- Geographical location of users
- Popular keywords used to find your website
- ...and much more
We use a powerful web analytics server application which can be stored on our server or your own at request. The data from this can be used to improve your SEO campaigns and get overall reports on how well your site is doing on the search engines.
SERVICES
LATEST BLOG POST
White Hat and Black Hat SEO Methods
With search engine optimization becoming more popular in recent times, there are still people out there who try to cut corners and put into place seo methods that are against search engines’ terms of service, these are known as black hat seo methods or ‘spamdexing’. The term black hat is quite the opposite of the more practiced seo method known as white hat, but both tactics have the potential to improve your websites ranking in the main search engines such as Google, Yahoo and MSN Live search.
